Bartram's Garden

Bartram's Garden
Brand Identity
Adobe Illustrator, Adobe Photoshop, Figma, HTML, CSS, JavaScript, GSAP, Visual Stusio Code, Codekit, GitHub
Objective
To create a new brand identity for the public garden 'Bartram's Garden'.
About
Bartram's Garden is the oldest surviving botanical garden in North America. It is located in Southwest Philadelphia, Pennsylvania. This project aims to give it a new brand identity, including but not limited to a new logo, website, merchandise, and more.
Process
The goal of this project was to give Bartram's Garden a more modern and upbeat identity. Since Bartram's Garden is involved with horticulture and apiculture, those two elements were taken into consideration when designing a new logo. The hexagon, flower, and leaf motifs were used repeatedly in the new brand identity. Items such as flyers, merchandise, and environmental branding were included to enhance the authenticity of the design.